The Pain You Don't See

A Thoughtful Look into Endometriosis

Branding
Non-Profit
UX/UI

About Project

Endometriosis is a chronic condition where tissue grows outside the uterus causing pain and other health complications
The condition is often misunderstood or misdiagnosed because of the little amount of researches around the Topic , and the average of 7 to 10 years to receive a proper diagnosis.

Project Goals

This Campaign’s goal will be to raise awareness around the condition and insentivise the audience to support and donate to more women’s Health research.

Deliverables

Print Adverts
Tri-fold Brochure
Social Media Carousel
Fundraising App

Creative Process

Organization Research

The Collective was founded in 2021 by three of Canada’s leading women’s health/hospital foundations, to address longstanding gaps in women’s health research and care.
The Women’s Health Collective Canada (WHCC) is a strategic alliance of leading women’s-health and hospital foundations across Canada. Its purpose is to advance equity in women’s health by uniting resources, research funding, education and advocacy.
Collage of diverse women surrounding the Women's Health Coalition (WHC-CSF) logo in the center.

Campaign Concept

The sunflower symbolize resilience and optimism. They capture the idea that people with endometriosis continue growing and pushing forward despite chronic pain. The softness of the flower contrasts with the harshness of symptoms, making it a gentle but powerful metaphor.
The Heatmaps of Pain is a concept that combines the symbolism of the sunflower with Heatmaps, A non clinical way to communicate pain and intensity.
Shiny yellow satin ribbon twisted on a yellow background.
Bright yellow sunflower with green leaves against a clear blue sky.
Heat map of a human back showing temperature variations with red and orange on the lower back indicating higher heat areas.
Abstract swirling heatmap pattern with vibrant gradients of red, orange, yellow, green, blue, and purple.

Graphics and Visual Identity

Endometriosis pain is intense, unpredictable, and more importantly, invisible to most.
This concept turns that invisible pain into visual waves of color and heat.

It was important to me to not use any kind of clinical Imagery,  and the use of Heatmaps solved that issue.
I applied those heatmaps in areas affected by endometriosis, as well as sunflowers.

The result was 3 illustrations making the use of vibrant colours, textured gradients with the sunflowers at the center.
Thermal image of two sunflowers on purple background with text about pain research and Women's Health Coalition logo on pink background.
Thermal-style illustration of a lower torso with hands holding sunflowers arranged in a V shape on the abdomen.
Thermal imaging style illustration of a woman's back with four sunflowers aligned along her spine in warm colors.
Thermal imaging of two sunflowers with vibrant colors including yellow, green, blue, pink, and purple.
Bus shelter with a vibrant yellow and purple poster showing an abstract thermal image of a pelvic area with hands, titled 'The Pain You Don't See.'

Refinements

With the Illustrations done, the next step was to apply them to my deliverables using simple layouts.
This step was by far the longest since it required a lot of adjustments and Prototyping for the fundraising App, as well as a particular attention to detail for the Tri-fold brochure, for readability and aesthetic purposes.

Final Branding

The final project is a Beautiful and thoughtfull campaign that not only effectivelly raises awareness for endometriosis and its symptoms but also activelly prompts the viewer to join the fight and contribute to the fundraiser.

The Bright colour palette and meaningfull illustrations communicate its message with ease and respect, without stepping into either plain or playful territory.

It's an engaging and consistent campaign that I am very proud of, especially with the sunflower app prototype.
Smartphone with a blue screen displaying a yellow sunflower logo and the word 'Sunflower' on a bright yellow background.
Multiple smartphones displaying screens of the Sunflower app for WHC-CSF, showing login, donation campaign, user profile, and donation history on a vibrant yellow-orange background.
Outdoor advertisement display with a red poster featuring two sunflowers in psychedelic colors and the text 'The Pain You Don’t See'.
Trifold brochure titled 'The Pain You Don't See' featuring colorful thermal-style sunflower images on a pink and purple background, displayed open and folded on a yellow surface.
Instagram post mockup with three colorful panels about endometriosis awareness, impact, and research on a yellow background.
Folded brochure titled 'The Pain You Don't See' with colorful sunflower illustrations on a bright magenta and purple background.
Three colorful posters displayed on a concrete wall showing thermal images highlighting pain areas with the title 'The Pain You Don’t See' and messages about pain awareness and research.
Five iPhone screens showing the Sunflower app with donation, profile, campaign details, and login pages against a yellow background.

Key Takeaway

This project allowed me to dwell into a more personal topic and taught me how to keep a good balance between eye-catching visuals and respectful portrayal of serious topics.

See more of my work
AboutGardenContact
InstagramLinkedIn
© 2025 Noliad Zabanga. All rights reserved.