BeeBold

A Naturally Playful Branding

Branding
Packaging
Product

About BeeBold

BeeBold is a growing online lip balm brand with a focus on naturally formulated lip care.
The Brand's tone is very warm, relatable, empowering but also playful. It focuses on encouraging a more natural approach to skincare and wellness.

Project Goals

The project centers on building a full design system that feels fresh and consistent across every touchpoint. Something more energetic, bubbly, and modern that actually grabs attention on the shelves and makes people want to pick it up.

Deliverables

Logo Design
Social Media presence
Retail display
Print advertisement

Creative Process

Brand Research

The main issue with BeeBold isn’t the product, it’s it unremarkable and plain branding. The lip balm itself has an effective and playful gimmick but is not backed properly by the company’s branding. The current look feels flat, uninspired, and wouldn't stand out much in a competitive retail environment.
Now that the brand plans to launch in stores, a rebrand is necessary to gives Beebold the confidence and visual spark it needs to finally stand out in shelves fun, modern, and ready to connect with today’s shoppers
Honey dripping from a wooden honey dipper into a glass jar of honey on a rustic wooden surface with dried flowers nearby.

Logo construction

The Logo of the brand represents a honey bee with its prominent wings facing the viewer. It is connected to the core of the brand’s identity in its use of beeswax as a primary ingredient to their lip balm formula.
The symbol makes use of soft curves and a mix of fill and outlines, its roundness is well complimented by Confiteria, the decorative typeface it is paired with.
Yellow and brown stylized bee logo with swirled antennae above the text 'BeeBold' in yellow on a pink background.

Graphics and Mascot

To strengthen the New Branding system, It was crucial to me to come up with Graphics that would compliment and spice up the rest of the Branding.
The first graphic element is a Mascot named Beeatrice that perfectly incapsulates the fun, bold and bubbly energy of the new branding.
Next graphic elements I made were patterns, each using symbols associated with bees and the logo itself.
Lastly, I made illustrations for 4 lip balm flavor, each one matching the flat and bright style of the Branding.
Illustration of five cute cartoon bees with yellow and brown striped bodies, blue wings, and playful expressions on a pale yellow background.
Four hexagons with different patterns: orange with white heart outlines, pink with brown dashed lines, brown and yellow horizontal stripes, and honeycomb pattern in yellow, orange, and peach.Illustrations of honey with honey dipper, orange with a slice, whole and halved strawberries, and blueberry cluster with leaves, each in its own colorful quadrant.
BeeBold Golden Rush lip balm stick and matching round tin container with honeycomb and bee illustrations on a yellow-orange gradient background.

Refinements

Now that I had all of the necessary elements for my branding system, I had now to apply different combinations of those elements to my deliverables.
I started by experimenting with different format and layout options, then adjusted my colour palette, created die-lines for my product designs and finished by applying the results to mockups and 3D models.

Final Branding

The final rebranding of BeeBold is an improvement to the bareness of the original branding.
This new visual identity brings a fresh and eye-catching energy that would stand out in a retail environment.

From the colour palette to the typography and visual elements, Beebold is an authentic brand that do not shy away from its Boldness and playfulness.
‍
It's a refreshing take on Natural lip care, organic yet fun.
Four BeeBodd branded lip balm tubes in orange, blue, pink, and brown caps floating against an orange-yellow gradient background.
BeeBold Strawberry flavored lip balm tube on a white round pedestal with shiny pink and red spheres floating around.
Pink and yellow BeeBold branded display stand with four shelves and bee graphics on a light yellow background.
Three BeeBold branded round tins with different flavors displayed on and around stacked yellow cubes with translucent spheres floating in a soft yellow background.
Yellow and brown BeeBold branded display box with decorative bee and four colorful BeeBold lip balm tubes floating above.
Pink promotional banner with BeeBold logo and cartoon bee, text reads 'Coming in stores very soon!'
Three colorful posters side by side on a concrete wall, with bee illustrations and text: 'Bee Bold. Bee You.', 'From the Hive to your Smile.', and 'See You in Stores!'
Three smartphones displaying Instagram profiles and posts for Beebold, featuring colorful bee-themed product images and branding.

Key Takeaway

This project influenced the way I approach designing a system, by putting an accent on variety, experimentation and balance of text and graphics.

See more of my work
AboutGardenContact
InstagramLinkedIn
© 2025 Noliad Zabanga. All rights reserved.